Get Your Sparkle On

Ultimate Store

Come & See Us

Founded in 1969 in Frances Merlino’s home in Revere, Massachusetts, The Ultimate evolved from a tiny boutique to New England’s elite prom, social occasion, and evening wear store known worldwide. We've dressed customers meeting the Queen of England, attending the Presidential Inaugural Ball, and appearing at the Oscars and the Emmy Awards!


We carry the widest selection in New England with over 17,000 exclusive dresses and gowns from top designers such as Sherri Hill, Jovani, La Femme, Mac Duggal, Christina Wu, Morilee, Bill Levkoff and many more! Look no further for your exquisite bridal, bridesmaid, mother of the bride, prom, pageant, or any other special occasion dress. We even have the accessories to complete your look! Shop in store at our Peabody, Massachusetts location, or online, for The Ultimate shopping experience!


Take The Tour

#theultimateprom