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Ultimate Store

Come & See Us

Founded in 1969 in Frances Merlino’s home in Revere, Massachusetts, The Ultimate evolved from a tiny boutique to New England’s elite prom, social occasion, and evening wear store known worldwide. We've dressed customers meeting the Queen of England, attending the Presidential Inaugural Ball, and appearing at the Oscars and the Emmy Awards!

We carry the widest selection in New England with more than 20,000 exclusive dresses and gowns from top designers such as Sherri Hill, Jovani, La Femme, Mac Duggal, Christina Wu, Morilee, Bill Levkoff and many more! Look no further for your exquisite bridal, bridesmaid, mother of the bride, prom, pageant, or any other special occasion dress. We even have the accessories to complete your look! Shop in store at our Peabody, Massachusetts location, or online, for The Ultimate shopping experience!

Take The Tour

Meet Our Shoppers

“I was at The Ultimate yesterday and I got a beautiful short Sherri Hill dress. Gina helped us and she was awesome! I was debating wether or not to get the dress and she was super patient and understanding. I ended up getting the dress and I just want her to know how much I love it! I'm absolutely obsessed so thank you and thank you Gina!!”

Zoe Yanco

“Just wanted to let you know my dress came in and fits perfectly! I love it so much, thank you for the quick and easy service!!!”

Sabrina Cunha

“Hello, I wanted to say how great of an experience that my twin daughters and I had yesterday working with Nancy. She was very helpful and the girls both left happy with their prom dresses, shoes, and accessories.”

Sara Castellani