Our Story

Frances Merlino founded The Ultimate in 1969 in the basement of her home in Revere, Ma. with 3 racks of clothing. She never expected her business to grow into what it is today. Now located at 130 Newbury Street (Route 1 S.) in Peabody, The Ultimate has the largest selection of prom, pageant, semi-formal, homecoming, informal bridal, bridesmaid, mothers of the bride and groom, flower girl, sweet 16, bat mitzvah, quinceneara, and social occasion dresses in New England. We have more than 9,000 dresses in stock each and every day. And if that isn’t enough, we also have an amazing inventory of shoes, pocketbooks, jewelry, and a complete selection of tuxedos.

Fall Holiday Dress Sale Continues

Buy 2 Dresses & Get the 3rd of Equal Value - FREE
(a few exclusions apply)
Only need 1? Selected Dresses are 20% - 70% Off

Some Favorites
Sherri Hill
The latest styles
for Fall 2015
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Social Occasion
Chic and elegant, dresses
for any formal event.
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La Femme Fall 2015
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Fall 2015
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Fall 2015.
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Layaway Plan
Buy that perfect dress
now and pay over time.
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