Frances Merlino founded The Ultimate in 1969 in the basement of her home in Revere, Ma. with 3 racks of clothing. She never expected her business to grow into what it is today. Now located at 130 Newbury Street (Route 1 S.) in Peabody, The Ultimate has the largest selection of prom, pageant, semi-formal, homecoming, informal bridal, bridesmaid, mothers of the bride and groom, flower girl, sweet 16, bat mitzvah, quinceneara, and social occasion dresses in New England. We have more than 8,000 dresses in stock each and every day. And if that isn’t enough, we also have an amazing inventory of shoes, pocketbooks, jewelry, and a complete selection of tuxedos.
Mother of the
...and Groom. Cameron Blake, Jovani,Shop now
Montage, Scala, Terani, VM, & more.
The latest stylesShop Now
for Fall 2014
Chic and elegant, dressesShop Now
for any formal event.