The Ultimate Woman's Apparel

Dresses Ship Free in the USA
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Our Story

Frances Merlino founded The Ultimate in 1969 in the basement of her home in Revere, Ma. with 3 racks of clothing. She never expected her business to grow into what it is today. Now located at 130 Newbury Street (Route 1 S.) in Peabody, The Ultimate has the largest selection of prom, pageant, semi-formal, homecoming, informal bridal, bridesmaid, mothers of the bride and groom, flower girl, sweet 16, bat mitzvah, quinceneara, and social occasion dresses in New England. We have more than 8,000 dresses in stock each and every day. And if that isn’t enough, we also have an amazing inventory of shoes, pocketbooks, jewelry, and a complete selection of tuxedos.

Mother of the
Bride Dresses
...and Groom. Cameron Blake, Jovani,
Montage, Scala, Terani, VM, & more.
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Some Favorites
Homecoming
The latest styles
for Fall 2014
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Social Occasion
Chic and elegant, dresses
for any formal event.
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On Sale
Fabulous
Savings.
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Plus Size
The latest
styles and colors.
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Coming Events
Mark your
calendar!
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Layaway Plan
Buy that perfect dress
now and pay over time.
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