Our Story

Frances Merlino founded The Ultimate in 1969 in the basement of her home in Revere, Ma. with 3 racks of clothing. She never expected her business to grow into what it is today. Now located at 130 Newbury Street (Route 1 S.) in Peabody, The Ultimate has the largest selection of prom, pageant, semi-formal, homecoming, informal bridal, bridesmaid, mothers of the bride and groom, flower girl, sweet 16, bat mitzvah, quinceneara, and social occasion dresses in New England. We have more than 8,000 dresses in stock each and every day. And if that isn’t enough, we also have an amazing inventory of shoes, pocketbooks, jewelry, and a complete selection of tuxedos.

Win Your
Prom Dress Free!
Enter one of our 2 Instagram Contests by sending us a photo of you in your Ultimate Prom Dress and ...
Click Here for Contest Info
Some Favorites
Sherri Hill
The latest styles
for Spring 2015
Shop Now
Social Occasion
Chic and elegant, dresses
for any formal event.
Shop Now
La Femme Prom 2015
Shop Now
the Glamour.
Shop Now
Meet the Designer
January 30-31
Julie Durocher of Jovani.
Meet Julie
Layaway Plan
Buy that perfect dress
now and pay over time.
Shop Now