OUR STORY

The Ultimate was founded in 1969 by Frances Merlino in the basement of her home in Revere, MA. Fran never expected her business to grow like it did – but in January 2014, her dream of owning her own property was realized when The Ultimate moved into its current 10,000-square foot space. It has evolved into the largest prom, social occasion, and evening wear store in New England!